He is the true owner of the success secret described in the book and the practitioner of the formula. He believes that the algorithms for acquiring wealth he created through his experiences in his youth could revolutionize not just schools but the entire educational system. By giving the task to Napoleon Hill, an intelligent and observant young man who could give his secret to the world, he initiates the entire plot of the book. He became rich by managing expert people and forming a 'Master Mind' group around him, rather than through technical details.